近来国内酒业,在一线酒企量价齐升的影响下,波及全行业的涨价之声愈发强烈。一方面政府持续强化对环境的监督管理,尤其是在华北地区,很多污染较大的工业型企业只能严格按期生产,导致白酒纸盒、酒瓶等包材价格同比上涨20%—30%,成为酒企涨价的不可避免的因素。另一方面在禁酒令下,逐渐成为稀缺资源的一线白酒销售价格屡创历史新高,茅台就是典型标杆,继而形成一线酒企全面开花、二线跟进、三线跟风的涨价潮。从年初业内提出的 Recently, the domestic liquor industry has witnessed an increasingly strong price hike that has affected the industry as a whole. On the one hand, the government continued to strengthen the supervision and management of the environment. In North China in particular, many heavily-polluting industrial enterprises can only strictly produce on schedule, resulting in the price of packaging materials such as liquor cartons and wine bottles rising by 20% to 30% Wine prices become an inevitable factor. On the other hand, under liquor prohibition order, the sales price of first-rate white spirits, which has gradually become a scarce resource, has hit record highs. Maotai is a typical benchmark and a full-fledged second-tier wine business followed up with the third-line price hikes. Proposed from the beginning of the year