近二十年来,大众传播学日益重视对受众(au-dience)的研究。据统计,1978年正式发行的《传播摘要(Communication Abstracts)》这本季刊(于1989年改为双月刊)收在阅听人(audience)条目下的论文篇数,1980年是16篇,至1986年已有34篇,到1991年攀升到119篇,增加了35倍。虽然该份期刊的篇幅因季刊改为双月刊增加了1.5倍,但同时还增加一些新条目。可见对阅听人的研究已日益重视,其中各个流派、各种观点纷呈,令人目不暇接。但是粗粗分析一下,大体可以分为两大类:其一,以讯息一端 In the last two decades, mass communication studies have increasingly focused on the au-dience. According to statistics, the number of articles published under the heading “Audience” of the quarterly newsletter Abroad (Communication Abstracts) officially released in 1978 (changed to bimonthly in 1989) is 16 in 1980 and 1986 The year has 34, climbed to 119 in 1991, an increase of 35 times. Although the length of the journals was increased by a factor of 1.5 due to the quarterly magazine’s bimonthly publication, some new entries were added at the same time. Visible to the reading of people’s research has become increasingly important, of which various schools, all kinds of views, dizzying. However, rough analysis, can be divided into two broad categories: First, the end of the message