广告创意的失误,会使目标受众对广告创意主题、品牌形象产生不良的心理感受;而造成巨大的损失。下面是受众对广告创意的三种常见反映: 一、对广告塑造的品牌形象的感受广告把客户的产品塑造成什么样的个性,其结果会大不一样。在美国五 Mistakes in advertising creativity will cause target audiences to have negative psychological feelings on the theme of creative advertising and brand image, and cause huge losses. The following are three common reflections of the audience on advertising creativity: First, the perception of the brand image created by advertisements. The result of advertisements shaping the customer’s products into a personality is quite different. Five in the United States