现代经济的发展使企业及产品的竞争已不仅仅局限于一个地区、一个国家范围之内 ,这种竞争已经融入国际大市场之中。因而对外广告宣传已成为宣传企业、寻找合作伙伴或推销产品、开发市场的手段之一。对这些宣传材料翻译的成功与否影响着宣传的效果。广告宣传对于俄、汉两种语言 The development of modern economy has made the competition between enterprises and products not limited to one region and one country. Such competition has been integrated into the international market. Therefore, foreign advertising has become one of the means to promote business, find partners or sell products, develop the market. The success of the translation of these promotional materials affect the effectiveness of publicity. Advertising for Russian, Chinese two languages