在新闻报道中，往往存在这样一些现象：当报道者盼望作品中的优秀人物给人以鼓舞时，得到的却是读者的冷嘲热讽；当报道者希冀揭露不良事实以告诫世人时，扑面而来的竟是这种事实的愈演愈烈……这些现象有一个共同的特点，即报道者的主观意图与客观效果相违背，在传播学中，这类现象叫做传播负效果。本文以我国近年来新闻报道为研究对象，分析了大量新闻传播中存在的负效果现象，总结其原因，将其分为１６类 In the case of news reports, there are often phenomena such as the cynicism of readers who expect editors to be inspired by the best people in their work, and the reporter’s cynicism when the reporter desires to expose adverse facts to warn the world In fact, this fact has intensified ... These phenomena have a common characteristic, that is, the subjective intent of the reporters violates the objective effect. In communication, such phenomena are called the negative effects of communication. This article takes the news reports of our country in recent years as the research object, analyzes the negative effect phenomena existing in a large number of news media, summarizes the reasons, divides it into 16 categories