包装是商品的重要组成部分,精美的包装往往能够更好的吸引消费者的注意,刺激他们的购买欲。对于我国的企业来说,在包装设计中融入传统的中国元素,设计出美观、大气并且符合国人传统的审美观的包装,是增加企业利润,提升企业竞争力的重要手段。本文将从传统中国元素在包装设计中的作用入手,全面剖析中国传统元素在包装设计中的运用策略,以供读者参考。 Packaging is an important part of the product, exquisite packaging is often able to better attract the attention of consumers to stimulate their desire to buy. For our country’s enterprises, packaging traditional Chinese elements in packaging design, design beautiful, the atmosphere and in line with people’s traditional aesthetic packaging, is to increase corporate profits, enhance the competitiveness of enterprises an important means. This article will start from the traditional Chinese elements in the role of packaging design, a comprehensive analysis of China’s traditional elements in the packaging design strategy for readers reference.