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二三线市场的崛起中国营销人有一个较认可的观点是:中国市场不是统一的市场,全国至少可以形成2-4个分层次的市场。一线市场以直辖市、绝大部分省会城市、重要的沿海开放城市及经济发达的计划单列市组成;二线市场是由绝大多数地级城市、个别县级城市和极个别的省会城市构成;三线市场是由绝大多数县级市场,包含其村镇等市场构成。我理解的二三线市场有两种概
The rise of second and third tier markets Chinese marketers have a more recognized view is that: the Chinese market is not a unified market, the country can form at least 2-4 sub-level markets. The first-tier market is composed of municipalities directly under the Central Government, most provincial capitals, important coastal open cities and separately-developed cities with well-developed economy. The second-tier markets are composed of most prefecture-level cities, individual county-level cities and a few individual provincial capitals. Is composed of the vast majority of county-level markets, including the market of its villages and towns. I understand the second and third tier markets have two kinds of generality