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本文以餐饮品牌设计中文化元素的运用作为探索思路,分析了中国传统文化元素与现代餐饮品牌两者之间的关系,论述了餐饮食品牌中运用中国传统文化元素,为品牌自身的发展和价值创造所带来的重要影响,展示了中国传统元素在融合、提取、拓展、创新、再设计等现代设计方式下所呈现的全新形式。并结合具体项目案例对中国传统元素在餐饮品牌设计中的运用进行研究与探索。
This article takes the cultural elements in the design of the restaurant brand as an exploration train of thought, analyzes the relationship between the traditional Chinese cultural elements and the modern restaurant brands, and discusses the use of Chinese traditional culture elements in the catering food brand for the brand’s own development and value The important influence brought by the creation has demonstrated the brand-new form of Chinese traditional elements under the modern design methods of integration, extraction, expansion, innovation and re-design. Combined with the specific case of traditional Chinese elements in the dining brand design research and exploration.