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营销正在成为客户体验、公司收入和业绩的推动力量,也正在改变企业的组织架构。再没有人会否认技术对营销的变革。Sprint是美国第三大移动通信公司,在发送新手机时使用Watson消除盲点,寻找客户互动模式;Kyocera正在调优渠道,他们转变市场营销并和供应链做整合;Harry&David电商正在全面应用Watson……2017年,有超过十亿人会在健康、物联网和客户互动中与Watson打交道。过去两年中,IBM将Watson应用到市场营销、商业和供应
Marketing is becoming the driving force behind the customer experience, corporate revenue and performance, and is also changing the organization of the organization. No one will deny the technology of marketing changes. Sprint is the third-largest mobile communications company in the United States that uses Watson to eliminate blind spots when sending new phones and looks for customer engagement patterns; Kyocera is tuning channels that transform marketing and integrate into the supply chain; and Harry & David eCommerce is fully utilizing Watson ... ... In 2017, more than 1 billion people deal with Watson in health, internet of things and customer interactions. In the past two years, IBM has applied Watson to marketing, commerce and provisioning