一近些年来,期刊上刊登广告的越来越多了,而报刊上刊登的期刊广告却越来越少了。期刊是不是应该刊登广告宣传自己呢? 期刊是面向社会、面向公众的传播手段。因此,自然也可以并需要向社会、向公众宣传自已。当然,期刊与一般商品不同,首先是一种文化现象,要以社会效益为第一。但是,期刊又必须通过市场交换而走入社会,到达公众手中,而且,需要努力扩大其销售量。所以,期刊广告宣传不是要不要的问题,而是如何进行的问题。对期刊编辑来说,首先要认清期刊广告宣传的内容,其次要讲究期刊宣传的方式。 In recent years, more and more advertisements have appeared in periodicals, while there have been fewer and fewer periodical advertisements in the periodicals. Should not the journal advertise itself? Periodicals are socially oriented and public-facing means of communication. Therefore, it is also natural and necessary to promote ourselves to the community and the public. Of course, journals and general merchandise, first of all, is a cultural phenomenon, social benefits should be the first. However, the journals must also enter society through market exchange, reach the public hands, and need to work hard to expand their sales volume. Therefore, journal advertising is not an issue to be asked, but how to proceed. For journal editors, we must first understand the contents of journal advertising, and secondly, pay attention to the way of journal publicity.