社会化媒体要想健康、稳定的发展,离不开主管部门的保护、扶持和鼓励。Web2.0的兴起,尤其是微博在国内的迅速普及,使得每个人都有机会成为记者、专家甚至偶像,每个人都有机会发声。社会化媒体时代信息传播的主阵地已经从传统媒体、传统门户网站过渡到以微博等为代表的新新媒体。网络时代的话语权也已由传统的政府部门和社会精英完全掌控,开始转变为由众多愿意并擅于表达的、之前属于没 Social media in order to healthy and stable development, can not do without the protection, support and encouragement by the competent departments. The rise of Web2.0, especially the rapid popularization of Weibo in China, makes everyone have the opportunity to become a reporter, expert and even idol, and everyone has the opportunity to voice their voices. The main front of information dissemination in the era of social media has shifted from traditional media and traditional portals to new new media such as Weibo. The power of discourse in the Internet age has also been completely controlled by the traditional government departments and social elites, and has begun to change from many willing and good at expressing.