进入新世纪以来,我国的城镇化步伐大大加快,逐渐由农业社会向工业社会转型。然而乡村现代化在促进乡村思想解放、物质生活富裕、经济社会发展的同时,也造成了传统乡村文化失落、社会结构解体、乡村价值被抛弃等严重问题。本文采用文化研究和文本分析的方法,结合《Hello!树先生》中的影像呈现,来反思中国的乡村现代化进程。 Since entering the new century, the pace of urbanization in our country has accelerated greatly and gradually transformed from an agricultural society to an industrial society. However, while rural modernization promotes the emancipation of the rural areas, material wealth and economic and social development, it also causes serious problems such as the loss of traditional rural culture, the disintegration of social structures and the abandonment of rural values. This paper uses the method of cultural studies and text analysis to reflect the progress of rural modernization in China based on the images presented in “Mr. Hello! Tree”.