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在广告圈里,流行着这样一句话:“我知道我们至少一半的广告费是白花了,但问题是我不知道哪一半.“这一句名言生动地表现了广告投放人独有广告效果的迷茫与疑惑.而事实上的广告效果正是广告投放人最关心的问题,他们将“千金一掷“,所求的就是最充分最有效地让受众获得表达的消息.特别让IT业的市场部人员感到迷惑的是做市场计划时,通常总是会安排大量的平面媒体的投放,但在企业支付了相应的报酬后,平面广告所传递的信息确实越来越难以引起消费者的兴趣.到底是媒体的覆盖面的问题?或是广告设计的图形问题?还是市场活动本身策划的问题?
In the advertising circle, the popular saying goes: “I know that at least half of our advertising costs are in vain, but the problem is that I do not know which half.” This famous quote vividly shows the advertisers unique advertising effect confused And doubt.And the fact that the advertising effect is the advertisers who are most concerned about the issue, they will “go all out”, is the most sought after to get the most out of the audience to get the message.Especially the IT industry marketing department What people are confused about is that they usually schedule a large amount of print media when making marketing plans, but it is becoming harder and harder for consumers to get more information from print ads after the company pays the appropriate amount of compensation. Is the issue of the coverage of the media, or the graphic design of advertising design, or the planning of marketing activities itself?