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传统媒体的消亡已经不再只是个理论问题。继报纸消亡的预言成为现实之后,电视消亡的预言又接踵而至。数字时代,受众期待框架下西方电视传播业态的重塑已迫在眉睫。论文以西方最新理论成果为学术观照,从电视受众信息的控制欲、娱乐的互动欲、社会交往欲和真相知情欲等四个方面,分析了社会转型期重塑电视受众期待的策略。
The demise of traditional media is no longer just a theoretical issue. Following the death of the prophecy of the newspaper became a reality, the prediction of the demise of the television came one after another. In the digital age, the remodeling of western television transmission under the framework of audience expectation is imminent. The essay takes the latest Western theoretical achievements as an academic reference. It analyzes the expectation strategies of reshaping television audiences from four aspects: the control of television audience information, the interactivity of entertainment, the desire for social interaction and the truth-seeking.