论文部分内容阅读
2002年,是中国加入 WTO 的第一年,是 Nasdaq 上市的中国网络企业先悲后喜的一年,也是中国网络广告行业从无到有的第五个年头。这五年中,网络广告从一个新生事物,到撑起了网络门户收入的大半江山。从专业网络广告公司雨后春笋一样丛生,到传统广告公司的蠢蠢欲动并抢回失去的蛋糕。从网页上寥寥无几的468*60的横幅广告,到一个网络页面从上到下就是一个网络广告博览会……过去的几年一晃而过,然而一切都是那么让人记忆犹新,一切又都是那么令人感悟。历经几年的发展,网络广告行业经过数次洗礼已经慢慢走向成熟,整个中国的网络广告市场规模也达到了5亿元左右。2002年,是在网络广告发展过程中值得纪念的一年,这里,我们回顾一下中国网络广告行业2002年发生的十件大事。
In 2002, it was the first year of China’s accession to the WTO. It was a year after the tragic joys and sorrows of Nasdaq-listed Chinese Internet companies. It was also the fifth year in which the online advertising industry in China was from scratch. In these five years, online advertising from a new thing, to prop up the network portals most of the income. From the professional network of advertising companies springing like clusters, to the traditional advertising company just around the corner and grab the lost cake. From the few pages of the banner 468 * 60 ads to a web page from top to bottom is an online advertising Expo ... ... the past few years by a flash, but everything is so memorable, all are It is so sensible. After several years of development, the online advertising industry has gradually become mature after several times of baptism, and the scale of the online advertising market in China has also reached about 500 million yuan. In 2002, it is a memorable year in the development of online advertising. Here, we review the ten major events that took place in the online advertising industry in China in 2002.