姜子牙钓鱼,愿者上钩,已是众人皆知,但人们的理解往往只在两厢情愿上。其实,从当今新闻学和公共关系学的角度分析,还可看出姜子牙精于制造新闻,利用新闻效应推销自我的技巧。 姜子牙生活在商朝末年,纣王暴虐无道,百姓苦不堪言,诸侯伺机揭竿而起。姜子牙受师傅的重托,下山辅佐贤主,讨伐纣王。投靠谁呢?当时最有希望成就帝业的是西歧诸侯文王。但他到西歧后没有急于直奔文王足下,毛遂自荐,以求重用,而是隐居在山清水秀的蟠溪边,除了读书修行,就是溪边钓鱼,悠闲悠哉,一 It is already well-known that Jiang Ziya fishing and petitioners should be hooked, but people’s understanding is often only based on wishful thinking. In fact, from today’s journalism and public relations studies point of view, we can also see Jiang Zi teeth in the manufacture of news, the use of information technology to promote self-skills. Ginger tooth life in the Shang dynasty, the King tyranny no way, the people miserable, vassal chance to rise up. Ginger tooth by the master of the trust, down the mountain to help Yin Lord, crusade against King. Who is to take refuge? At that time, the most promising achievement of the emperor was the Western King of Pride. However, he did not rush to Western Wen after King Wen straight foot, volunteered for reuse, but secluded in the beautiful Beans Creek side, in addition to reading practice, is the stream fishing leisurely leisurely, one