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进入信息时代后,随着媒体多元化的发展,信息量和传播速度倍增,当信息供求不断攀升,信息超载成为人们沟通的障碍。汉字设计如何适应新媒介、新技术为人们提供一个准确、直观、便捷、有效的信息传达方式,成为了人们关注和思考的问题。现代汉字设计不仅局限在精美的艺术表现,更注重结合媒体特性的信息可视化传达。本文从信息设计的角度重新审视汉字设计,结合信息的构成元素、传达方式以及用户体验等方面进行分析,探寻现代汉字信息的设计规律与应用。
After entering the information age, with the diversified development of the media, the amount of information and the speed of communication multiply. As the information supply and demand continue to rise, information overload becomes an obstacle for people’s communication. How to adapt Chinese characters to new media design, new technology to provide people with an accurate, intuitive, convenient and effective way of information transmission, has become the issue of concern and thinking. Modern Chinese character design is not limited to the fine artistic expression, but also focuses on the visual communication of the media characteristics. This paper re-examines the design of Chinese characters from the perspective of information design, analyzes the elements of information, the way of communication and the user experience to explore the design rules and applications of modern Chinese characters information.