英国著名广告商盖洛普博士有句口头禅:「莫道美女广告就是美」。他认为一则广告形象表达的意图比图象本身还重要。有一次,他使用各种美女形象做广告,发现许多男子认为这是妇女的事,故而淡然处之;而妇女,对老把女性抬出来替各种风马牛不相及的东西做广告,颇为反感。后来,他改交了以美女作广告的千篇一律的陋习,获得成功。一次,他在设计跟妇女有关的广告时,经过思考,决定不采 Dr. Gallup, a well-known British advertiser, has a mantra: “It is beautiful to advertise beautiful women.” He believes that the intention of an advertising image is more important than the image itself. Once, he used advertisements of all kinds of beautiful women and found that many men considered it a women’s affair. Therefore, they took it lightly. Women, however, carried advertisements on old-fashioned women for anything irrelevant. Quite antipathy. Later, he turned to stereotyped stereotypes of beauty to advertise the success, success. Once, when he designed advertising related to women, he decided not to take the decision