人生在世,“吃穿”二字,每个人不可避免都是消费者,构成商业社会细胞的是他们而不是别的人。因此,《消费者王朝》认为,他们应该充分享受到商业社会积累起来的成果。任何人性社会的设想都应该落实为一个消费者的王朝。但这样一个王朝并不是说消费者高高在上,被当成上帝敬而远之,而是和企业家结成同事,共同创造价值。 Life is alive, “eat wear” word, everyone is inevitably consumers, constitute the cells of business society is them but not other people. Therefore, “Consumer dynasty” believes that they should fully enjoy the fruits accumulated in commercial society. Any human society’s vision should be implemented as a consumer dynasty. However, such a dynasty does not mean that consumers are superior to and treated as gods, but as co-workers with entrepreneurs to create value together.