This research investigates individuals information elaboration behavior on online consumer reviews.Online reviews contai......

We study the influence of induced and organic disclosure of the customers’ offline visiting record on the customers’ d......

The ubiquity of online ratings has facilitated word-of-mouth(WOM)transmission but researchers have yet to fully understa......

Online electronic word of mouth(eWOM)has become an important issue among firms that are in need to improve marketing com......

为探究吕家坨井田地质构造格局,根据钻孔勘探资料,采用分形理论和趋势面分析方法,研究了井田7......

精心培育品牌，推动营销创新，促进知名品牌加快成长是“532”品牌目标如期实现的必由途径。本文从口碑传播角度，结合卷烟口碑传播的概......

价值共创是促进农业品牌健康与快速发展的重要手段,然而目前农业品牌存在消费者参与价值共创意愿低等问题,制约其进一步发展。通过......

为量化研究在线社交平台上广告和口碑营销对产品定价的影响,通过扩展的Bass模型刻画产品需求扩散过程。假定消费者关系网络为小世......

企业在营销中要深入了解互联网的口碑营销特点,了解市场的情况,提高网络营销的口碑可信度,才能深入的展开有效的对策.......

Swedish companies have worked unceasingly to improve the experience of Chinese consumers.It is visible in communications......