【摘 要】
：
We study the influence of induced and organic disclosure of the customers’ offline visiting record on the customers’ decisions in an online social shopping network.Pervious research showed that social
论文部分内容阅读
We study the influence of induced and organic disclosure of the customers’ offline visiting record on the customers’ decisions in an online social shopping network.Pervious research showed that social learning influenced the customer’s decisions.When the customer’s offline action is “publicized” in the online shopping site,the seller may induce customers to disclose their offline actions so that their offline visit information may influence the future buyers’ decisions,either viewing their webpages online or visiting the seller offline.In this paper,we aim to understand (1) the impact of the seller’s reward on the buyers’ decision to visit the seller offline; (2) the impact of induced and organic offline information on consumers’ online visiting and purchasing behavior; (3) the social influence of offline visiting information within the friends’ networks on customers’ online page-visiting and purchasing decisions.We find that seller rewards encourage buyers to disclose their actions,and offline information has a positive impact on buyers’ offline visiting,online webpage visiting,and online purchasing decisions.Although the induced offline visiting information has a negative interaction effect,the magnitude of the impact of offline visiting information overwhelms the negative interaction effect of rewards.We also find that the offline visiting information from the customer’s friends has higher impact on potential offline actions.
其他文献
How does promotion-focused consumers’ variety seeking behavior differentiate from prevention-focused consumers’? Two experiments address this question by examining the influence of regulatory focus on
The aim of this study is to deepen the understanding of luxury counterfeit consumption by using the theories of brand.The current study is a quantitative research in which the interpersonal and person
长期以来,人们通常认为混乱的物理环境会对人的工作和生活产生负面的影响.然而,通过五个实验,本研究发现,相比整齐的环境,混乱的物理环境会提高实验参与者的创造力表现,包括在发散性(实验一A)和收敛性(实验一B)的创造力任务中的表现,并使得实验参与者更加倾向直觉性思考(实验二),以及提高实验参与者的认知灵活性(实验三).同时,还发现平时生活环境整齐情况不同的人受环境影响的情况不同(实验三),并且物理环境
作为重要的社会化媒体,微博已日益成为网络舆论的主要载体,并以其社会性、媒体性和参与的广泛性而带来舆论的快速传播.本文针对品牌丑闻事件在微博上的传播,选取了29个近年来在微博上有明显传播特征的品牌丑闻事件作样本,搜集事件爆出后的一周时间内的微博博文数量,每两小时搜集一次,以记录其动态变化,并运用神经网络SOM模型方法对博文的数量变化进行聚类,以此得到微博上品牌丑闻事件传播的五类分类结果,并用GMDH
本文以渠道行为理论为切入点,对2012年电影制片方与院线方票房分账风波的原因及解决方法进行了分析,研究表明:在票房分账冲突的原因中,结构性原因无法回避,但态度性原因是冲突显性化的关键因素;以单向沟通、正式沟通和直接沟通等为内容的自主性沟通战略直接引发了渠道冲突;合作式问题解决协商策略可同时带来较高的实质性产出和关系性产出,而在非正式沟通基础上进行正式沟通以确认固化是有效协商的重要路径.此外,作为弱
本文研究了联合模式、要素属性地位和信息类型对要素品牌特定属性的影响.系列实验发现,尽管消费者在联合知名终端品牌模式下对要素品牌特定属性的评价更高,但联合模式的作用受到两个边界条件的影响.当提供公司信息时,附属要素品牌未能通过联合模式提高消费者对属性的感知;当提供产品信息时,无论要素品牌属性地位如何,联合知名终端品牌都能获得更高评价.
网络嵌入对品牌社群行为的影响已有研究,但是它与社群公民行为的关系还有待进一步研究.根据社会交换理论,从心理所有权角度研究网络嵌入与在线品牌社群公民行为的关系.通过对酷比魔方社群的394个样本调查发现:网络嵌入性(结构嵌入和关系嵌入)对心理所有权有积极影响;心理所有权对社群公民行为(有利品牌社群行为和有利社群成员行为)有积极影响;心理所有权在关系嵌入对有利品牌社群和社群成员行为的影响中存在部分中介作
近年来,网络零售行业中的服务补救问题吸引了大量学者的关注.从国内外相关研究成果上看,学者们对于网上服务补救影响因素的探讨大都基于B2C零售模式,对C2C零售行业的思考匮乏.本文在以往学者研究基础上,提出C2C网上商店特征,特别是价格特征与信誉特征会对网上商店的服务补救绩效造成影响.本文通过情景模拟实验法,分析了不同网上商店特征下,消费者对服务补救措施的评价.研究结果证实,网上商家的价格水平与信誉水
This study compares differences between corporate social responsibility (CSR) and corporate social irresponsibility (CSI) relating to nature,criteria,and outcomes.Drawing on existing CSR literature,th
As retail reward programs experience growing consumer participation,retailers have started to replace traditional price discounts with item-based reward promotions,which offer extra reward points for