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  5. The Analysis of Social Media's Impact on the Purchase Decisions of College Students and Its Mar

The Analysis of Social Media's Impact on the Purchase Decisions of College Students and Its Mar

来源 :香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 | 被引量 : 0次 | 上传用户：sunday_rectina
【摘 要】
：
The article takes social media on College Students purchase decision-making influence as the research object,stating a detailed analysis of the social media age,the group consumption behaviors charact
【作 者】
：
Mao Shuai Yao Shuaiheng 
【机 构】
：
School of Economics and Management,Hubei University of Automotive Technology
【出 处】
：
香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校
【发表日期】
：
2016年4期
【关键词】
：
social media College Students' purchase decisions Marketing Strategy 
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论文部分内容阅读
　　The article takes social media on College Students purchase decision-making influence as the research object,stating a detailed analysis of the social media age,the group consumption behaviors characteristics of college students,as well as the influence on College Students purchase decisions,based from the angle of enterprises have proposed relevant marketing strategies,which is aimed to improve the social media environment of enterprise marketing ability.
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