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In Bangladesh,economic growth has been increasing beyond expectation,a result of the growing economy,the peoples of Bangladesh spend more money to buy clothing and also increase buying sustainable fashion.Many fashions companies have already started to set up sustainable fashion product lines to meet consumers’ demands.Though Bangladeshi consumers don’t know enough about sustainable fashion products,educated people and upper-class people already engage in buying sustainable fashion.Very shortly Bangladeshi market will be a great place for sustainable fashion.This paper acknowledges values,attitudes,and sustainable fashion purchase intentions through the Bangladeshi fashion market.This paper initially focused on the adhering theory and related research of sustainable fashion purchase intention,exploring the significance of sustainable fashion purchase intention and its variables on Bangladeshi consumers through an empirical analysis.Here related theory and research papers amalgamate sustainable fashion purchase intentions,emotional value,social value,green value,the functional value taken as independent variables and attitude toward sustainable fashion as the middle variable,which connect to the independent variable and dependent variable sustainable fashion purchase intension relationship,from these three variables independent variable,middle variable,and dependent variable research hypothesis were developed.The survey for the final review was disseminated online through google form to the respondent of Bangladesh who has sustainable fashion purchase encounters.The outcomes engaged 319 reactions from the respondent from the online review,and information was investigated by SPSS 22.0 factual programming.The outcome’s discoveries are:(1)Firstly,questionary validity was tested,and all variable questionaries were valid for further analysis.(2)From the independent ttest found that gender has no significant difference with all variables except the green value.(3)From the one-way ANOVA test,age,education,profession,and income have no significant difference with all variables,but income has a significant difference with the green value.(4)The impact of the four independent variables on the sustainable fashion purchase intention is different.From the correlation,the most influential is the functional value,green value then social value and emotional value.These four variables have effects on sustainable fashion purchase intention in Bangladesh.Furthermore,the middle variable attitude toward sustainable fashion positively influences sustainable fashion purchase intention.Finally,emotional,social,green,and functional values positively influence the middle variable attitude toward sustainable fashion from the correlation analysis.(5)From the regression analysis,it is tracked down that all nine hypotheses were developed successfully.This examination shows that emotional,social,green,functional,and attitude toward sustainable fashion had a significant relationship with sustainable fashion purchase intention.Respectively,emotional,social,green,and functional values have a significant positive relationship with attitude toward sustainable fashion.So,it is established that emotional value,social value,green value,functional value,and attitude toward sustainable fashion positively influence sustainable fashion purchase intention in the Bangladeshi sustainable fashion market.Joining the ends,it can likewise be recommended that as Bangladesh’s sustainable fashion market is in the new stage,customers are generally confronting various troubles.Moreover,numerous customers prefer not to purchase a sustainable fashion without accessibility and don’t have appropriate information about sustainable fashion.Here,positive advertising of sustainable fashion can increment sustainable fashion purchase intentions.