品牌(branded)与非品牌(unbranded)之间正展开一场战斗和竞争。非名牌产品虽然也有个牌子,但其牌子不是由特殊价值,而是由价格定义的。其口号是:少花钱,多办事。产品的吸引力来自于价格便宜。名牌产品厂家主要通过某种价值来定位品牌。价格本身并不是豪华产品的销售依据,但却是定位因素。如果以低廉的价格提供同样高值的豪华产品, Branded versus unbranded is fighting and competing. Although non-brand-name products also have a brand, but its brand is not a special value, but by the price of the definition. Its slogan is: spend less, more work. The attractiveness of the product comes from the cheap price. Brand-name products manufacturers mainly through a certain value to locate the brand. Price itself is not a luxury product sales basis, but it is a positioning factor. If you provide the same high value of luxury products at low prices,