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网络视频在中国起步公认是在2005年,经过这么多年的发展,中国网络视频现状可归纳为以下三点:一是网络视频用户规模、媒体时长迅速增长。2012年5月,在线视频用户覆盖率达到96%,用户规模首次超越搜索服务跃居第一,已成为中国互联网第一大应用。从今年1月份起,网民用于观看视频的时长超越其他网络服务,稳居所有服务首位;二是广告收入规模迅速扩大,根据艾瑞数据,今年中国在线视频行业广告同比翻番,预计将达到91.3亿元;三是市场集中度比过去几年有明显提高。不管怎样,这种高速增长的趋势,还是非常鲜明地显示出新媒体的特征。这个行业目前还处于重度投入期,为什么还有源源不断的大额资金投入到这个行业?
Network video started in China recognized in 2005, after so many years of development, the status of China’s online video can be summarized into the following three points: First, the scale of online video users, the media grew rapidly. In May 2012, the number of online video users reached 96% and the number of users surpassed the search service for the first time, making it the number 1 Internet application in China. Starting from January this year, Internet users have spent more time watching videos than any other web services and have consistently topped the list of all services. Second, the scale of advertising revenue has rapidly expanded. According to iResearch, China’s online video advertising industry doubled year on year this year and is expected to reach 91.3 Third, the market concentration has significantly increased over the past few years. In any case, this trend of rapid growth is still very clear that the characteristics of new media. The industry is still in a period of heavy investment, why there is a steady stream of large funds into the industry?