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面对文学期刊的生存困境,文学期刊纷纷选择转型采维持生存,其中《花溪》放弃文学期刊高高在上的姿态之后,运用现代传媒的营销理念,亲近读者又引导读者,走入自己创造的时尚都市爱情文学的世界。从一本纯文期刊,转型为时尚都市和文学相结合的期刊。是难得既保存了文学自身优势又成为具有广泛市场的文学期刊。通过分析《花溪》的转型,可以为其它文学期刊的生存提供一个合理借鉴,甚至出口。
In the face of the survival predicament of literary periodicals, literary periodicals have all chosen to adopt transition to maintain their existence. After “Huaxi” gave up literary periodical superiority, using modern media’s marketing idea, approaching the readers and guiding the readers into the fashionable urban love created by themselves The world of literature. From a pure periodical, transition to a combination of fashion and literature and periodicals. It is rare to not only preserve the advantages of literature itself, but also become a literary periodical with a wide range of markets. By analyzing the transformation of Huaxi, we can provide a reasonable reference for the survival of other literary journals and even export.