由于社会对市场营销人才需求量较大,很多专业都开设了市场营销课程,因此研究《市场营销》这门专业群共享课程非常有意义。本文中“共性+特性”的《市场营销》课程教学,使得学生不仅能全面掌握理论框架,更能将各行业的“特性”部分与“共性”部分进行有机融合,培养的学生具备“专业知识+行业经验”。其“共性+特性”的教学模式也为专业群共享课程开发提供了一定的实践意义。 As society has a great demand for marketing professionals, many professional courses have been set up marketing, so it is very meaningful to study the “marketing” professional group to share courses. In this article, the teaching of “marketing” in “Commonness + Characteristics” enables students not only to have a complete understanding of the theoretical framework but also to organically integrate the “characteristics” and “commonalities” of various industries in order to cultivate Of students have “professional knowledge + industry experience ”. The teaching mode of “Commonness + Characteristics” also provides certain practical significance for the development of the professional group shared curriculum.