近几年,杂志媒体其自身的优势成为客户提升品牌形象和更准确地接触目标群体的一个重要途径,也成为越来越多的客户在制定媒体投放计划时的选择。但由于中国杂志媒体种类繁多,可参考的调研数据相对较少,如何制定 In recent years, magazine media has its own advantages as an important way for customers to enhance their brand image and reach more accurate target groups. It is also the choice of more and more customers in formulating media release plans. However, due to the wide variety of media in China Magazine, there are relatively few surveyed data available and how to make it