作为以新闻立台的浙江地面老牌电视频道、全国地面十强之一的浙江电视台钱江频道,在主题报道创新方面进行了不少探索,核心在于如何提高主题报道的“传播到达”。传播到达,是主题报道创新中需要攻克的一个难关。主题报道是新闻媒体的一个重要任务。在新时代背景下,文化产品不断丰富,观众审美水平不断提高,受众对电视的心态也在发生变化,从仰视变成了如今的平 As the Zhejiang TV station established on the basis of news, Zhejiang TV Station Qianjiang Channel, one of the top ten in the country, has made a lot of exploration in the innovation of theme reporting. The core lies in how to improve the coverage of theme communication. The arrival of dissemination is a difficult issue that needs to be overcome in the innovation of the theme report. Thematic coverage is an important task of the news media. In the context of a new era, cultural products are constantly enriched, the audience’s aesthetic level continues to increase, the audience’s attitude toward television is also changing, from the bottom up into today’s peace