当前,全国各个行业、各个省市都在实施名牌战略。其中,提高品牌知名度是名牌战略的一项重要内容。从品牌营销的角度看,提高品牌知名度的核心就是提高目标消费者对该品牌的知晓水平。本文将在讨论品牌知名度/品牌知晓概念的基础上,以期说明品牌知名度对品牌营销的价值,以及如何提高品牌知名度。一、品牌知名度/知晓的概念 At present, various industries, provinces, and cities across the country are implementing brand strategy. Among them, increasing brand awareness is an important part of the brand strategy. From the perspective of brand marketing, the core of improving brand awareness is to increase the target consumer’s awareness of the brand. This article will discuss the concept of brand awareness/brand awareness, with a view to illustrating the value of brand awareness for brand marketing and how to increase brand awareness. First, brand awareness / awareness concept