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创新是当今电视节目生存与发展的灵魂。电视专题节目的创新与策划是电视从业人员面临的一个重要的课题。一、创新的提出与内涵随着传媒的迅猛发展和市场化的不断加强,特别是有线电视数字化的推行,观众对电视节目特别是专题节目欣赏要求也越来越高。
Innovation is the soul of the survival and development of today’s television programs. The innovation and planning of TV special programs is an important issue for TV practitioners. I. Proposed and Connotation of Innovation With the rapid development of the media and the ever-increasing marketization, especially the digitalization of cable television, audiences are also demanding higher and higher demands on television programs, especially the thematic programs.