在一次全国广告制作评比中,某饮料的电视广告获得了头奖。然而有人对此表示异议,认为此广告画面尽是新潮的青年,而忽视了中老年和少年儿童。殊不知,这正是该广告获奖的最主要因素——目标市场选择适宜、恰到好处。有军事专家说,二次大战时要炸毁一架桥梁,需投入2000枚炸弹。而现在只需一枚。何故?只因运用激光制导技术定准了目标。制作广告亦同此理。广告要定准诉求对 In a national advertisement production appraisal, the television advertisement of a beverage won the first prize. However, some people expressed disagreement that this advertisement screen is full of trendy young people, while middle-aged and young children are ignored. As everyone knows, this is the most important factor in winning the advertisement - the target market is suitable and appropriate. Some military experts said that during the Second World War, a bridge would have to be destroyed, and 2,000 bombs would be required. And now only one. Why? Because the use of laser guidance technology set the target. The same applies to advertising. Advertisements must be targeted