广告与文化有着密不可分的关系。广告和文化以及价值观的关系一直来都是文化研究的重点。本文选择了中国和美国两个国家的30个汽车视频广作为研究对象,采用内容分析法,对两个国家汽车视频广告进行了分析。发现了文化诉求的使用频率,诉求与文化维度的关系和中美两国广告语的语言特点。 Advertising and culture are inextricably linked. The relationship between advertising and culture and values ​​has always been the focus of cultural studies. This paper chooses 30 car video broadcasters from two countries in China and the United States as the research object, and uses the content analysis method to analyze the car video ads in two countries. Found the frequency of use of cultural appeal, the relationship between appeal and cultural dimension, and the linguistic features of advertising language between China and the United States.