当前,随着经济的不断发展与现代企业理念的不断增强,品牌效应受到了越来越多的人的重视。作为流行产业的支柱之一,服装品牌也毫不另外。除了传统词意传达之外,现代服装广告还要兼顾受众喜欢与品牌风格定位等层面。本文将从语言角度,对服装品牌广告语进行研究,旨在不断增强现代服装品牌意识,提高人们对于品牌广告的认知度。 At present, with the constant development of economy and the continuous improvement of modern corporate philosophy, brand effect has been paid more and more attention by people. As one of the pillars of the popular industry, apparel brands are no different. In addition to the traditional words and phrases to convey, modern clothing ads should take into account the audience like and brand positioning and other aspects. This article from the language point of view, the clothing brand advertising language research, aims to continuously enhance the awareness of modern clothing brand, improve people’s awareness of brand advertising.