又是一个炎热的夏天,对于酒企业来说,这是一个不太受欢迎的季节,因为炎热,酒不是那么畅销了。我最近也在细细的观察,却发现了一个奇特的现象:在绍兴,在杭州,在宁波,甚至在义乌,黄酒棒冰销路大好销量其佳,大有风生水起之势。黄酒棒冰的红火或许对我们是有益的借鉴和启迪。在我看来,古越龙山首创的黄酒棒冰的确是一个新的创意。在“冰凉一夏”的概念下,炎热的人们总希望用冰凉的东西来平抑炎热的高温,获得一丝丝 It is a hot summer, for the wine business, this is a less popular season, because the hot, the wine is not so popular. Recently I was also careful observation, but found a peculiar phenomenon: in Shaoxing, in Hangzhou, in Ningbo, and even in Yiwu, sales of rice wine great sales of ice great good, very trendy. Perhaps the good news for us is the booming red wine of yellow rice wine. In my opinion, Gu Yue Longshan first rice wine is really a new idea. In the “cold summer” concept, the hot people always want to use cold things to curb the hot high temperature, get a trace