印度国土面积达316万平方公里,人口10亿多,是世界第二人口大国。但是,由于地域、语言、人口、宗教信仰等种种因素,各地的商业习惯及人们对产品的喜好不尽相同,城市和乡村的拓销方式也截然不同。 由于长期的保护政策,印度多数产业存在生产效率低、研发创新观念不足、产品竞争力缺乏及盲目扩充等弊端。出口过于依赖传统的劳力密集型特定产品项目,限制了出口产品的多样性,进而也抵消了出口产品的竞争力。此外,印度的知识产权保护起步较娩,立法也不甚完善。因此,进入印度市场,以下几点值得注意: ●印度的通关程序繁琐,行政办事效率低,加之印度幅员广阔,各地的消费习惯和拓销方式不尽相同。因 India’s land area of ​​3.16 million square kilometers, a population of more than 1 billion, is the world’s second largest population. However, due to various factors such as geographical, linguistic, demographic, religious and religious beliefs, business habits and people’s preferences of products vary from place to place, and the methods of market expansion in cities and villages are also quite different. Due to the long-term protection policy, most Indian industries have the defects of low production efficiency, insufficient research and innovation concept, lack of product competitiveness and blind expansion. Excessive dependence on traditional labor-intensive, product-specific exports limits the diversity of exports and, in turn, the competitiveness of exports. In addition, India’s protection of intellectual property started more than birth, legislation is not perfect. Therefore, the following are noteworthy when entering the Indian market: • The customs clearance procedures in India are cumbersome and the administration is inefficient. In addition, India has a vast area of ​​consumption, and consumption habits and marketing methods vary from place to place. because