公益活动作为一种广告行为 在现代社会中已经产生了越来越 广泛的影响,也使得很多广告在 诉求点上发生了很大的变化。公 益活动的组织者,一般是企业和 相关机构,前者主要是由企业通 过策划部门或者是委托广告公司 进行;而后者主要由政府进行操 作。随着社会的进步和发展,人 As a kind of advertising behavior, public welfare activities have generated more and more widespread influence in the modern society, and also caused many advertisements to undergo great changes in the appeal point. The organizers of public interest activities are generally enterprises and related organizations. The former are mainly carried out by enterprises through planning agencies or commissioned advertising companies, while the latter are mainly operated by the government. With the progress and development of society, people