企业的生存和发展取决于创造的效益,效益来自市场,产品占领市场的份额和持久性决定着企业的命运,消防产品也同样面临着选择市场和被市场选择。这就需要企业在选项、设计生产能力、销售去向等方面,运用市场营销学的理念来为企业把脉和定位。我省现有消防产品生产企业近50家,相关产品生产企业近20家,产品有21大类、130多个品种、300多种规格型号,其中生产防火门窗、消火栓箱、 The survival and development of an enterprise depends on the benefits it creates. The benefits come from the market. The share and persistence of products occupy the market determine the fate of enterprises. Fire-fighting products also face the choice of markets and markets. This requires companies in the options, design and production capacity, sales and other aspects, the concept of marketing to business ideas and positioning. There are nearly 50 fire-product manufacturing enterprises and nearly 20 related products manufacturing enterprises in our province with 21 categories, more than 130 varieties and more than 300 kinds of specifications and models, among which fire doors and fire-proof boxes,