植入式广告是指将产品服务或品牌及其代表性的视觉符号,甚至传统广告片策略性地融入电影、电视、报纸、杂志、网络游戏、手机短信、小说等各种媒介内容中,通过场景的再现,让观众留下对产品及品牌印象,继而达到营销的目的一种营销方式①。 Implanted advertising refers to the product service or brand and its representative visual symbols, and even traditional commercials strategically integrated into movies, television, newspapers, magazines, online games, SMS, fiction and other media content, through Scene reproduction, so that the audience left a product and brand image, and then achieve the purpose of marketing a marketing approach ①.