社会总是以类型化的眼光看待女性角色和女性形象。当今大众传媒重点建构的女性形象可归纳为贤妻良母、女强人和受难者等三种社会类型。构成社会性别的文化标识对个体的生活和社会机制的运作都有着直接的影响,尤其是对生活在多媒体的社会语境中的现代人而言,媒介所塑造的性别刻板形象、所反映的性别陈规和性别歧视都深深地影响着人们的社会认知。 Societies always look at female characters and female images in a typed manner. Today’s mass media focus on the construction of the female image can be summarized as good wife and mother, woman and victim of three types of society. The cultural identification of gender constitutes a direct impact on the life of individuals and the operation of social mechanisms. Especially for the modern people living in the social context of multimedia, the gender stereotypes created by the media reflect the gender Stereotypes and gender discrimination have a profound impact on people’s social cognition.