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最近,一家中央级报纸召开国内版主编务虚会提出,要下决心解决“新闻偏弱,独家不多”的难点,使报纸上真正鲜活的新闻多起来。提出这一要求,有很强的针对性,对各级党报富有启示。众所周知,报纸是新闻纸,应当以刊登新闻为主。但是,在较长的一段时间内,我们对报纸功能的认识比较单一,忽视充分发挥其传播信息的作用,从整体上说,不善于通过用新闻事实来说话,潜移默化地引导受众。如果说,在报业缺乏竞争的年代,“新闻偏弱”尚可维系,那么,在媒体激烈比拼的今天,“独家不多”便很难立足。因缺少新闻而导致读者流失,报纸如何履行“以正确的舆论引导人”的庄严使命?有鉴于此,本期《前沿关注》讨论“让鲜活新闻和独家新闻多起来”,选发5篇文章,作者谈出了不少新鲜见解。诚如其中一位作者所言,一抓时效性、独占性,力争“人无我有”;二抓深刻性、独到性,瞄准“人有我优”,则党报上的鲜活报道和独家新闻一定会源源不断,如百花争妍。
Recently, a central-level newspaper convened a retaliation for its domestic moderator and put forward the resolution to resolve the difficult point of “weaker news and less exclusive” so as to make news in the newspapers truly fresh. Put forward this requirement with strong pertinence and enlightenment to the party newspapers at all levels. As we all know, the newspaper is newsprint, which should be based on the publication of news. However, for a long period of time, our understanding of the function of newspapers has been rather singular. The neglect of giving full play to its role of disseminating information has, on the whole, been not conducive to using subtle news channels to guide the audience. If we say that in the era when the newspaper industry lacks competition, “weaker news” can still be maintained, then there is no solution to this problem. Because of the lack of news that led to the loss of readers, newspapers how to fulfill the solemn mission of “guiding people with the correct media.” In view of this, this issue of “cutting-edge concern” to discuss “let live news and exclusive news more,” selected 5 Article, the author talked a lot of fresh insights. As one of the authors put it, when we grasp the limitation of time and exclusivity, and strive to “make people without me,” and second, grasp profoundness and uniqueness and aim at “people have me,” and the vivid reports and exclusive articles The news will be endless, such as flowers Zhengyan.