在商业竞争日益激烈、企业管理日益成熟、人才供不应求的今天,高校的毕业生所面临的就业形势越来越严峻。艺术设计作为一门与社会接触和接轨较为密切的专业,在提高学生的综合竞争能力方面应该走在改革的前列。目前,各大高校的艺术设计类专业都在寻求教学模式和教学理念的突破,并取得了一定的成效。但是本文认为,艺术设计类人才不仅仅要具备艺术设计方面的专业素养和专业能力,更要具备创新能力和创业意识。因为创新和创业已经成为了社会的主流趋势,只有顺应这一趋势,高校培养出来的艺术设计类人才能在竞争中立于不败之地。 In an increasingly competitive business, business management is increasingly mature, talents in short supply today, college graduates face more and more grim employment situation. As a professional with close contact with society, art design should be at the forefront of reform in improving students’ comprehensive competitiveness. At present, major art design major in colleges and universities are seeking breakthroughs in teaching mode and teaching philosophy, and achieved some results. However, this article argues that art design talent not only has to have the professionalism and professional competence in art design, but also has the creative ability and entrepreneurial awareness. Because innovation and entrepreneurship have become the mainstream of the society, only by adapting to this trend can art design talents trained by colleges and universities be able to remain invincible in the competition.