列位看官切莫紧张，本文所称的“谍影”一词，纯系借用，用以指代近年来报业市场竞争中出现的一些不常被人提起、却又时时在发生的现象。 这些现象，与人们大多谈论的新闻策划、营销战略、发行大战等市场竞争不同，没有成为业界与学界的公众话题，没有成为热火朝天的擂台大赛； The official at the rank and file should not be nervous. The term “spy shadow” as used in this article refers purely to the phenomenon that in recent years the competition in the newspaper industry has been uncommonly brought up and is happening all the time . These phenomena are different from market competitions such as news planning, marketing strategy and distribution war that most people talk about. They have not become a public topic in the industry and academia and have not become a big challenge in full swing.