最近有位朋友接下了一个老品牌,他谈到如何赋予老品牌新的改变,包括新的品牌标识、新的厂房、新的设备、新的办公室、新的制度甚至新的领导班子,但他也感慨地说,以上的新面貌都不难办到,最难的却是改变员工们的心态和外界的人对这个品牌的看法……的确如他所说,让人耳目一新不难,要人从心改变却绝非易事;我们今时今日的社会不也是如此吗?在你我的周遭可感知的新变化正以十倍速百倍速万倍速不停地发生,这是一个绝对不缺乏新内 Recently, a friend took over an old brand and talked about how to give new changes to old brands, including new brand logos, new plants, new equipment, new offices, new systems and even new leadership, but He also said with emotion, the above new face is not difficult to do, the hardest thing is to change the mentality of employees and outsiders on the brand’s opinion ... ... indeed, as he said, refreshing people is not difficult, people It is by no means easy to change from the heart. Is not this not the case in our society today? The new changes that are perceptible around you and me are happening at a speed of ten times Inside