我国实行社会主义市场经济体制改革后,经济报道的观念、模式和报道手段已经发生了很大转变。但经济报道中的情绪化特征仍十分明显,如对一些名噪一时的“新闻企业”、“新闻人物”以及畸形的热点经济现象作过度报道,“短命新闻”时有所见。这些报道的“短命”除了与所报道典型自身的因素相关外,一定程度上也与大众传媒的舆论引导失误有关。 一、经济报道情绪化现象 After the implementation of the socialist market economic system reform in our country, the concepts, models and reporting methods of economic reporting have undergone great changes. However, the emotional characteristics in economic reports are still quite obvious. For instance, they have made some reports about some of the most prominent “news enterprises”, “news people” and the abnormal hot economic phenomena, and they have always seen “short-lived news.” The short-livedness of these reports, apart from the typical factors reported, is also related to the mass media’s guidance of public opinion to a certain extent. First, the economy reported emotional phenomenon