原生广告讲故事的调性变了。长久以来,出版界习惯将内容编辑和广告分开,以此维护媒体在行业内的公信力。然而,随着传播环境与受众的变化,特别是进入数字时代以来,内容和广告的界限变得日益模糊。于是,“原生广告”应运而生,成为全球营销行业的热门,并且被很多人认为将引领一场营销革命。去年,美同时代集团创建了自己的原生广告团队,纽约时报开始尝试刊登原生广告。另一家时尚媒体巨头 The tone of the native ad storytelling has changed. For a long time, the publishing industry used to separate content editors and advertisements in order to maintain the credibility of the media in the industry. However, the boundaries of content and advertising have become increasingly blurred as communications environments and audiences evolve, especially as the digital age begins. As a result, “Native Advertising” came into being, became a global marketing hot and was considered by many to lead a marketing revolution. Last year, the AEG Group created its own native advertising team and the New York Times began experimenting with native ads. Another fashion media giant