媒体主办评选活动是媒体延伸其品牌影响力进行品牌营销的主要方式之一,它的价值在于,媒体拥有一个读者群体,媒体收集读者的消费意见,利用媒体的话语权,将读者对行业内各品牌美誉度、认知度以及消费意见进行整理,进而发布,从而形成媒体的经营影响力。它的影响力在于媒体收集的数据反映了相当一部分消费者的消费观和消费取向,媒体以其整合力和传播力形成强有力的消费导向,引领消费形态,从而影响着消费者的消费意识和企业的营销行为。对于媒体而言,主办评选活动是品牌营销的重要方式,一方面媒体可以就此与读者展开深入的信息互动,一方面媒体可以通过评选数 The media selection contest is one of the main ways in which the media extends its brand influence to brand marketing. Its value lies in that the media has a group of readers, the media collects readers’ opinions on consumption, makes use of the media’s discourse right, Brand reputation, awareness and consumer opinion to organize, and then released to form the media business influence. Its influence is that the data collected by the media reflect a considerable part of consumers ’attitudes towards consumption and consumption. The media, with its integration and communication power, forms a strong consumer-oriented and leads consumption pattern, thus influencing consumers’ consumption awareness and Business marketing activities. For the media, the host selection is an important brand marketing approach, on the one hand the media can conduct in-depth information on this reader interaction, on the one hand the media can be selected by the number