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本文首先建立了一个社会消费分析模型，在此基础上，初步分析了向市场经济转轨过程中出现的消费热点问题。作者认为，消费热点是中国这样的发展大国在体制转轨过程中出现的独特现象。８０年代，由于消费者选择不完全、消费需求同步增长和消费者心理与预期等原因，导致了消费热点的形成。随着经济的发展和市场经济体制的建立、完善，那种高度集中的全面性消费热点现象将不会再出现。消费结构的演变，消费层次的拓宽和转移，以及消费内容的更迭将逐步进入市场经济的常规状态。
First of all, this paper establishes a social consumption analysis model, on the basis of which, it analyzes the hot issues of consumption in the transition to market economy. The author believes that the consumer hot spot is a unique phenomenon that has emerged in the process of institutional transition, such as China’s big developing country. In the 1980s, due to incomplete consumer choice, the simultaneous growth of consumer demand and consumer psychology and expectations and other reasons, led to the formation of consumer hot spots. With the development of economy and the establishment and improvement of the market economy system, the highly centralized and comprehensive consumption hot phenomenon will not recur. The evolution of the consumption structure, the widening and shifting of the consumption level, and the change of the consumption content will gradually enter the conventional state of the market economy.