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在现在这个影视动漫行业繁荣发展的时代,各种层出不穷的作品出现在我们面前。相比电视剧、电影而言,动画的受众要较少一些,而且在中国动画产业还不成熟的今天,即便受众对动画有着一定的接受能力和喜爱程度,在我们国家受欢迎的大都是日本动漫或者是欧美动画。中国动画行业起步较晚,在产业链结构和营利模式方面并不完善,经常出现成本难以回收的情况,导致动画公司更愿意承接国外动漫的部分制作。本文就中国动画产业营利现状进行粗浅分析讨论。
In the era of thriving development of the film and television animation industry, an endless stream of works has appeared before us. Compared to TV series and movies, there are fewer audiences for animations, and today the animation industry in China is not yet mature. Even though audiences have a certain degree of acceptance and preference for animations, most popular in our country are Japanese anime Or European and American animation. The animation industry in China started late, and its structure and profit-making pattern in the industrial chain are not perfect. Frequently, the cost is hard to be recovered. As a result, animation companies are more willing to undertake the production of foreign animation. This article analyzes the status quo of China’s animation industry profitability analysis.