中国电视在经历了“节目时代”、“栏目时代”后的今天,现已进入“频道时代”。面对上百个频道、近千档栏目的轰炸,一个栏目、一个频道要想生存下去,确实不是一件容易的事。本期“媒介研究”栏目刊发了王明刚的文章《浅谈栏目的生存与发展》。作者从实践出发,分析阐明了一个电视栏目求得生存与发展的五点要素。文章对促进电视频道和栏目的发展建设、加快电视产业化的进程具有积极意义。 China Television has now entered “Channel Age” after experiencing “program era ” and “section time ” after today. In the face of hundreds of channels, nearly a thousand columns of bombing, a section, a channel to survive, is really not an easy task. This issue “media research ” column published Wang Minggang article “On the column survival and development.” Starting from practice, the author analyzes and clarifies five elements of survival and development of a television program. The article is of positive significance for promoting the development and construction of television channels and sections and speeding up the industrialization of television.